Global alliances, Allianzen, cost-efficient structures and fine tuned yield management are today cosidered the key success factors in air transportation. However, both large and small airlines need attraktive consumer and market segment tailored services and products, to stick out, attract new travelers and keep loyal customers.
Globe and local adjustments of products, services or campaigns can add value to the core product or attract new clients. Our long experience has shown that even - or especially - in large companies these thoughts often fall short, not necessarily due to staff or resource shortage, but the convince of use beaten tracks and follow central concept as if they were nor options.
Yet many innovative paths might be offer additional chances, whether they are in the development of new services, promotions, projects or routes.

Todays complex situation, squeezed between competition and cost management, often requires - and welcomes - fresh, breaking-away ideas opening up for chances to lead by innovation and service offerings, new and additional products in the air or on the ground.

Let us help you get your ideas and projects out of the drawer and lift off !

We have been successfully working in the areas of marketing research, route analyses and regional market strategies for powerful brands such as Icelandair and Lufthansa, and will be happy to offer you:
• Feasibility Studies for the development of new routes and destinations
• Neutral market research und and competition evaluation
• Development of concepts for products and markets
• Projects for sales and marketing support